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Partner with Local Incite for Tailored Strategies that Drive Online Growth and Reputation Excellence!

New Horizons

The New Customer Journey

Google’s Local Pack has significantly altered the customer journey online, particularly for local businesses. The Local Pack provides users with a concise list of businesses, complete with reviews, contact information, and directions. As a result, users can quickly find relevant local businesses without needing to sift through multiple search results. Appearing in the Local Pack can significantly increase traffic, conversion-orientated actions and drive more foot traffic to a business location.

What can local business do to increase the chances of landing in the coveted Google Local Pack? First, always ensure that their Google Business Profile (GBP) is complete, accurate and up-to-date. Secondly, managing online business reviews can also boost their visibility. Having an abundance of reviews and responding to reviews is very important in the eyes of Google. Also, local businesses should focus on local search engine optimization (SEO), such as local listings management, incorporating location-specific keywords into their website content. Leveraging tools like Google Local Pack, can help local businesses connect with customers and drive business growth in an increasingly competitive digital landscape.


Why Is Google Local Search So Important?

Multi-location businesses ranking in the Google local pack receive 126% more traffic and 93% more conversion-oriented actions than those ranked 4-10 on the rest of the First Page Results!

Google’s search algorithms prioritize local results, giving businesses an opportunity to stand out and compete effectively in their local market. Positive reviews and ratings also play a crucial role in local search visibility, providing social proof and building trust among consumers. Local search traffic is also valuable because it enhances a business’s online presence, contributing to its overall search engine optimization (SEO) efforts.

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Google Business Profile Scorecard

A Google Business Profile is essential for small businesses today. It boosts online visibility, particularly in Google’s Local Pack, where most local searches lead. By optimizing their profile, businesses increase their chances of being noticed by potential customers searching for relevant products or services nearby. This visibility drives foot traffic and revenue, making it a critical tool for small business success.

Check your Google Business Profile’s performance today!



Local Listings Management is one of the key elements to top placement in Google’s Local Pack. Data Accuracy, Google Local Visibility, more online and instore traffic are some of the best reasons to deploy local listings management for all your locations!

Ensure the accuracy and visibility of your business data on top search engines, directories, apps and social networks. Correct inaccuracies and eliminate duplicate business profiles with Local Incite’s Listings Management!


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90%of Americans read online reviews before making a purchase.


Online reviews bridge the gap between traditional word-of-mouth and viral feedback that can build trust, increase sales and improve online visibility.

Online reviews matter because they have become the digital equivalent of word-of-mouth recommendations, playing a pivotal role in shaping consumer decisions and influencing businesses’ reputations. As a source of trust and credibility, positive reviews build confidence in potential customers, driving them towards making a purchase or choosing a service.

Online reviews significantly impact search rankings, with search engines like Google considering them a crucial factor in determining a business’s relevance and visibility in local searches. The power of online reviews lies in their ability to provide authentic feedback, create social proof, foster customer engagement, and ultimately impact a business’s success in the highly competitive digital landscape.


Why Reviews Matter?

Nearly 9 out of 10 consumers read reviews before making a purchase, making reviews a critical factor in buying decisions for consumers.


Read Reviews

95% of shoppers read the reviews posted on review sites such as Yelp, Google and Facebook before making a purchase.


Increase Conversions

Customer reviews can increase conversions by 270%.


Negative Reviews

94% of consumers refuse to patronize a business because of negative reviews.


Trust Reviews

84% of people trust online reviews as much as they trust recommendations from friends.

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Ready To Get Started?

Ready to amplify your online presence and harness the power of customer reviews? We’re here to guide you every step of the way. Connect with us using the form below, and let’s start crafting a personalized strategy to elevate your brand. Your journey towards a stronger, more resilient online reputation begins here.

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