Google’s search algorithms prioritize local results, giving businesses an opportunity to stand out and compete effectively in their local market. Positive reviews and ratings also play a crucial role in local search visibility, providing social proof and building trust among consumers. Local search traffic is also valuable because it enhances a business’s online presence, contributing to its overall search engine optimization (SEO) efforts.
Almost two-thirds of shoppers think that online reviews are an essential part of the decision-making process. When they want to know the best places to go, they turn to Google, Yelp, and YP more than ever before. In fact, 91% of people read them and 84% trust them as much as they would a personal recommendation.
The effects of reviews are also highly measurable. The average customer is willing to spend 31% more on a retailer that has excellent reviews. Local Incite provides full lifecycle review management solutions, from Review Generation to Review Monitoring and Analysis.
Online reviews matter because they have become the digital equivalent of word-of-mouth recommendations, playing a pivotal role in shaping consumer decisions and influencing businesses’ reputations. As a source of trust and credibility, positive reviews build confidence in potential customers, driving them towards making a purchase or choosing a service.
Online reviews significantly impact search rankings, with search engines like Google considering them a crucial factor in determining a business’s relevance and visibility in local searches. The power of online reviews lies in their ability to provide authentic feedback, create social proof, foster customer engagement, and ultimately impact a business’s success in the highly competitive digital landscape.
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Nearly 9 out of 10 consumers read reviews before making a purchase, making reviews a critical factor in buying decisions for consumers.
95% of shoppers read the reviews posted on review sites such as Yelp, Google and Facebook before making a purchase.
Customer reviews can increase conversions by 270%.
94% of consumers refuse to patronize a business because of negative reviews.
84% of people trust online reviews as much as they trust recommendations from friends.